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Personal Information

Non-Account Activity. You are free to browse the RockPeaks Website, Read Editorial and watch Video Excerpts and Clips without signing up for an account.

Account-Related Activity. Certain other activities on RockPeaks—like those described on the Tools page, such as adding to artist bios, editing show summaries, reviewing clips, posting comments, flagging videos, starting, signing and submitting petitions, modifying clip source information, and changing copyright data – require that you sign up for an account. We ask for some personal information when you create an account on RockPeaks, including your email address and a password, which is used to protect your account from unauthorized access.

Usage Information

We may record information about your usage, such as when you visit RockPeaks, the pages you spend time on, the videos you watch, as well as information you display or click on in the Website (including UI elements, settings, and other information). If you are logged in, we may associate that information with your account. We may use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

Content Added to the Website. Any personal information that you voluntarily disclose online (on discussion boards, in messages or on a profile pages, etc.) becomes publicly available and can be collected and used by others.

Uses of Personal Information

If you submit personally identifiable information to us through the RockPeaks Site, we use your personal information to operate, maintain, and provide to you the general and personalized features and functionality of the RockPeaks Site, and to process any flagging activity or correspondence you send to us.

Your account name (not your email address) is displayed to other Users when you log in to the Site and contribute in the manner described above. Other users can contact you through any messages and comments you may leave on the site.

We do not use your email address or other personally identifiable information available to any 3rd parties. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major site changes or for customer service purposes).

We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the RockPeaks Site and to create new features, promotions, functionality, and services by storing, tracking, analyzing, and processing user preferences and trends, as well as user activity and communications.

We use cookies, clear gifs, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit the RockPeaks Site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

Information That is Publicly Available

When you create an account on the site, some information about your account and your account activity will be provided to other Users of the site. This may include the date you opened your account, the date you last logged into your account, and other details that are part of your user profile (music you like; concert’s you’ve attended) and participation in the site (clips you’re working on and reviews you’ve submitted).

You may also choose to add personal information that will visible to other Users on your profile page (which is the public facing page for your account on the site). This may include a profile picture, you name, gender, relationship status, or other details. You may update or correct your personal profile information and email preferences at any time by visiting your account profile page.

Third-party Advertisers, Links to Other Sites

RockPeaks may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the RockPeaks Site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.
RockPeaks does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent.

For more information about our privacy practices, you may email our privacy office at privacy [at]


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